Warburtons has enlisted Hollywood icon Morgan Freeman as the voice of its latest ad campaign, 150 Years in the Baking, celebrating the history of the British bakery business.

Freeman commented 'Lending my voice to chronicle 150 years of this family's unwavering dedication to the simple, yet profound, act of baking… well, that's a narrative that truly deserves to be heard. Their commitment to quality baking, passed down through generations, shines through, making it abundantly clear why they've remained a beloved household name for so long'.